Originally Posted by
silentC
It's not a question of whether it raises awareness or not, of course it does. It's the fact that it's portrayed as actually doing anything about the problem, rather than just being a token symbolic gesture. The problem is that people will walk away from it thinking they've actually done their bit, when in fact all they have done is contributed to excess clouds of steam in the atmosphere above all the power stations. The coal had already been burnt.
If they could find a way to get people to reduce demand consistently in the long term, then they might be actually making a difference, but how many people left the lights off?