Originally Posted by
Cal
I would like to add a little to this thread. I started in retail (photography gear) back in 1990 and ended in 2010, in the beginning retail margins for any camera were around the 30% mark and tax on the camera was 33% . I don’t know if anyone remembers the pre GST days that we all paid tax on many items? Anyway as time went on and with the implementation of GST product prices come down and so did margins, the Harvey franchise began as did the JB hifi stores which meant more competition in the photo world, it was no longer a camera stores domain to sell photo products it became a free for all and the wholesalers welcomed it with open arms. Back at the start the store I worked for was part of a buying group which meant that as part of that group we had better buying power than an independent store. We could either chose to discount certain items to encourage customers to buy from us or just pocket the profits which may have added 10-15% to the margin on a given product. Once the new players come to town the wholesalers had retailers that were way bigger than what they had ever had in the past and the small retailers (even the buying groups) were hung out to dry. The retail margins dropped very quickly to around the 10% mark just to compete with the large box movers, the boss even said to sell cameras at cost if we had to to get the sale. This left us with trying to make up the difference in overall margin out of accessories (no easy task). The wholesalers/importers within Australia do not buy anywhere near the quantities that the US, Asia or the EU do, another factor was that at the time there was no Nikon Australia etc. like there was in the US and Europe, all goods were imported by independent importers. A part of the importation agreements were that for 100 cameras come with enough spare parts to cover warranties say 30%, if more cameras than the 30% come back for repair the importers had to wear the cost of repairs not to mention the labour costs for those repairs.
No doubt the wholesalers/importers were making good margins out of the retailers back in the day. Things have changed though and there are less independent importers than what there were, Nikon, Olympus and Sony are now importing and distributing their own product which means profits go back to the parent company OS and margins are withheld within the company, the big chain stores like Harvey, JB, Big W, Myer etc. get the big discounts from the wholesalers and the independent stores get the dregs. I don’t know what happens within the woodwork world but I would hazard a guess that the retailers in Australia are not making a motza out of us as some would suspect. The wholesalers may be doing ok but as a country we just don’t have the population to allow us the buying power of the rest of the world. As a country we are a very small fish in a really big pond.
On the Harvey thing, part of the reason for his wealth is that he provides his franchises with a loan to buy into the business, they then have to pay back the loan and franchise fee and pay rent for the floor space and advertising fees, warehousing etc. all of which goes back to the man at the top, they then have to pay wages and running costs and all the usual things that go along with owning a business, not an easy task with the low margins that they now have in consumer electronics.