Very similar to the electricity sector.
In the dairy industry there are:
- Fairly large number of dairy farmers who are price takers.
- Limited number of dairy processors who dominate the market nationally,
- Very limitted number of dominant retail chains nationally, and
- Very large number of end consumers who are also price takers - Muggins.
The Government said that they wanted vigorous competition in the dairy industry:
- The processors agreed and dealt vigorously with the farmers,
- The dominent retailers agreed and dealt vigorously with Muggins, and
- The processors and retailers then vigorously arranged sweet heart deals between themselves.
Economics 101: Competitive markets do not work where there are oligopolies or oligopsonies.