EV's all tend to be at the top end of the market because there is more margin in the car for the manufacturer to help recoup costs. The OEM's are being forced into making the change to electric via legislation which is hugely punitive and would send the average company broke in short order if they don't meet the emission/sales targets set for the major European markets. What is going to be supplied to the rest of the world is yet to be made clear and that is possibly where the Japanese see an opportunity because there is a lot of this world that cannot support the cars that will be made for the European market after 2030.