The lesson is.... always roll up power leads from the male end.
My big brother found that one out many years ago... he was an apprentice told to roll up and put away a 3 phase extention cord....was still plugged in and turned on......the lead pulled out of the male socket...... loud noises, many sparks and a change of underwear...fortunaltly no harm done.
Your cable will love you too if you roll them up the same size from the same end everytime........in a big sound and lighting rig the cables all go to the same place too so it makes even more sence........
go to the switchboard, dimmer rack, stage box or power point.....turn off the power switch and pull out the plug and start rolling.......you know it makes sence......it actulay saves time too.
cheers