Originally Posted by
Evanism
Couldn't be easier, it's a matter of management will to change.
It's pretty clear the site had a good dose of web design and SEO at some stage, but the effort fell flat after launch.
Being a woodwork place, they probably see the site as secondary. A starved unloved child they hope will go away.
This, from my perspective, is a disaster for them as I've put an absolute motza through Lee Valley, Amazon, Incra and especially Woodcraft and Rockler. The last has won a LOT of business off me.
It's an odd thing indeed in Australia. It's so hard to get a business up and successful, but as soon as they do they sit back and rest on their laurels.
Rent seeking at its worst.