Let's consider the state of functional literacy in Australia and its potential impact on vaccine hesitancy. In
a paper published in January this year, (an eye-opening read) the author presents the following:
- Approximately 40% of Australians aged between 16 and 65 have literacy skills below the standard required for broad participation in work, education and training, and society.
- 22 Australian Government websites (Federal and WA state) which Google returned for searches of "coronavirus" and "COVID-19" were analysed.
- All analysed websites required a university reading level to understand.
Let that sink in.
What percentage of our population were actually able to understand official Government communication. This is a complex topic, and it's hard to convey nuanced information simply. So if those who struggle to read are left behind by authoritative sources, where are they left to find their information. No doubt they will continue to sift through results until they find something they understand. But now they're not getting information from trusted sources any more. The online search and content algorithms noted that they went down an anti-vaccination rabbit hole for twenty minutes, and now selects similar results for them in subsequent searches. Newspapers and their nightly TV news and current affairs shows are happy to splash inflammatory headlines which by their very nature are attention grabbing and easy to understand. Couple this with the
illusionary Truth effect, and what do we expect the outcome to be? The fact that we only have 12% hesitancy is, I think, remarkable.
Now back to my first paragraph where we're shouting loudly and calling people names. Every person I know personally who hesitated before getting a vaccination was worried about the health of their kids and/or themselves. They aren't raving nutters or conspiracy theorists, just normal people who felt conflicted by the information they were exposed to. Compassion, understanding and reasoned, patient dialogue are the things that brought them around. When we start yelling at them and calling them names, I imagine it would be far easier and emotionally safer for them to disengage from public discourse, rather than risk a conversation with someone who may be able to broaden their understanding.
The next time you find yourself talking to someone with vaccine hesitancy, switch yourself to input mode only. Don't express your views, just listen, ask questions, and try to understand theirs.