I enquired about the American Red Oak Masters ( sells at $80+ per 2.4 metre length ) on a luthiers forum I belong to and was told by a number of USA members that it's cheap as chips in that country - about the standard of pine. In the Mornington (Vic) store I don't think more than a few metres has moved since they opened. At one stage last year they had 2 packs of random length 238 x 19 reduced to sell but was insanely priced still. They claimed it was wrongly ordered by a customer ... yeah, right!!😏
Last time I looked it was discounted by 50% but still overpriced. Their problem was that they tried to be everything for everybody with such a huge diversity of stock types and high prices instead of concentrating on the humble D.I.Y.er.