I bought one of these a few months ago....https://www.youtube.com/watch?v=TkfpBhiXdJw The first tape shown not the version with the level.
I must admit I always thought they were a bit of a gimmick and have been pleasantly surprised that it has now become my got to tape if I have to use one. Actually I bought two, a 3 metre version from Ebay with both imperial and metric on it and this week a two metre version from Carbatec. I got a bit annoyed with the three metre version as I hold the tape in my right hand and the imperial scale is at the top when held that way so I lashed out and bought the two metre metric version.
The three metre is a bit hard to come by in Oz and it must only be available in dual scale. There are two versions of the tape, one with a brake and one without the brake and both mine have the brake. The markings are very crisp and clear and one thing I do like is the end of the tape does not have a sliding hook, no hook at all in fact. If anyone is looking for a tape to use in the workshop, carry in their pocket etc I highly recommend they try one. It also comes with a belt hook which I have never used.